Why do you need to use a writer? Excellent writing initiates and maintains trust, while focusing positive attention on your business. You need a writing service because it will help your business communicate better and help people make the most beneficial decision—for you.
There are many obstacles to excellent writing, and that includes not only talent or grammar.
Other obstacles include getting organized, gathering everything together, remembering from school how to research, taking time out to just visit a library, shifting through websites without getting distracted, getting up the nerve to interview someone, putting yourself in the mood to write, discovering you didn't leave enough time for the project, and just simply doing something only because it needs to be done (with no passion). There has to be an easier way to do this. There is, but before that, let's explore all our realistic options:
You sit in front of computer screen, while your phone rings every five minutes. You have a pile of work on your desk that you need to plow through. But what really matters is you need to create a sales letter. Unfortunately, your sales person maneuvered three weeks vacation and she started it yesterday. You thought you could write it yourself, but after two hours all you have is five laboured false starts and a blank page.
You decide to let someone else in your business create it, but who? "Create." That's the key: You need someone creative. Bill in Accounts Receiving is known around the office as being a part-time artist. After all, a creative person is a creative person, so an artist must be a good writer. However, a few days after giving the task to him, you start feeling concerned because he haven't given you any indication that he even started. When you finally meet him and ask him, he says he only did a rough copy—which turns out to be descriptive of what he hands you—a half page of pen scratches that you assume is writing.
You need someone with more discipline and you need them now. The letter needs to be done in less than 24 hours. Your assistant, Robin, has transcribed a few of your routine letters in the past, she keeps you organized, and she has an English Major. Why didn't you think of her sooner? She agrees to do it, provided she can start from scratch, instead of figuring out Bill's creation. To your delight, you find her letter on your desk as soon as you arrive the next morning. Unfortunately, when you read it, you find out you barely understand it, considering every fourth word you need to look up in a dictionary. However, you've ran out of time, so you sign it, send it and hope for the best. At least, it's grammatically perfect, or is it? You really don't know.
Let's turn back the clock a bit. You need to create a sales letter. You know it's beyond your creative ability, but it has to be done. By depending on a freelance writer for this task, you've made the wisest choice. A professional writer is one of the rare people who combine discipline and creativity in the same person.
From letters, to press releases, to advertising copy, consider using I Write For You Online for all your written communication needs. A well written document impresses your contacts, builds trust, allows your business strengths to shine, persuades your clients to take positive action, and communicate your needs and desires professionally. To start a writing project click here.
Copyright 2008-2010 by Aaron Coursolle of I Write For You Online